Going vs TripIt
A side-by-side comparison of two AI tools on pricing, fit, and capability.
| 8.6/10 | Rating | 8.5/10 |
| booking | Tier | concierge |
| Deal Alerts | Category | Trip Organizer |
| Free; Premium $49/yr, Elite $199/yr | Starting price | Free; Pro ~$49/yr |
| Subscription | Pricing model | Free + Pro |
| Web + mobile | Deployment | Web + mobile |
| Yes | Self-serve | Yes |
| People who want hand-picked deal and mistake-fare alerts from their home airport | Best for | People who want their already-booked trip auto-organized with live alerts |
Our verdict
On balance, Going edges ahead at 8.6/10 — but if your budget, tier, or existing stack favors the other, it can be the better fit. Read both full reviews.